
In music videos it's not always about the music, something else people take in mind when they youtube music, is thier culture. Different languages are important to choose the type of music you listen to when you look for music. Like myself I go to spanish music ,as like Aventura that falls into Bachata. A type of slow/romantic, in love music when you hear it. I dont just listen to whats new in society, but to what I'm raised listening too.
Influence is also another term that describes why people look at certain videos. Also known as consenus appeal, that addresses the dires of a real or fictonal majority to convince and also may in fact be the real majority. Friends tell other Friends what music is a "hit" that makes others believe it and youtube it to listen...some people fall into it but some don't because of the taste in music.
Wow! Distraction is a big part of music videos, teens and adults listen to music to feel different, or in another world, to mentally feel free in believe what the song's say, and some just listen to music because they simply have nothing to do...